Tried, tested, and approved by the best in the business.
Less rub, more run.
The Core Collection
500,000 Pairs Sold
The Core Collection
Our best sellers. The go-to core range of merino toe socks are the perfect combination of function, performance and comfort.
Physiotherapist designed and religiously tested in the foothills of the Southern Alps of New Zealand, they are designed for movement.
Looking for color?
The "Rare Ones" Collection
Our highly rated Core Collection above is almost always in stock and comes in classic black. We also now release new or re-released limited edition colour designs every quarter in small batches.
Check them out below, but note that most are sold out if we haven't had a recent release.
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Let customers speak for us
What customers think about the store
Specializes in premium merino wool toe socks for hiking, running, and everyday wear. Customers praise exceptional blister prevention, comfort, and moisture-wicking properties. Fast shipping, responsive customer service. Popular among ultra-runners and hikers. ...
AI-generated from customer reviews.
Rare Ones
One-off Limited Edition Releases